Hyperbole Is My Middle Name!

I am a comedian, improviser and writer living in NYC. However this tumblr is mostly about things I am angry or excited about, and weird things I find on the internet.

And Morrissey and David Gray.
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josh: deplorableword: It’s a small, not a tall. Brooklyn Fare’s Packaging I am not a fan of this. I don’t want to defend the Starbucks naming system, but it does have a rationale, although they are really not owning it. The smallest size is a short, so a tall is taller than a short. That means of the three sizes, grande is the “large.” Ventis are 20oz and thus are called “20.” In addition to making (some) sense, it’s something about Starbucks that has spread through everyday life and gets people talking. Along those lines, I think it’s a terrible idea for Brooklyn Fare to mention Starbucks in their branding. It’s like how Burger King is all the time mentioning McDonald’s. I don’t want to go all Lakoff and frame-y, but I think you want to set yourself apart by being yourself, not by not-being someone else. i totally agree.  dunkin donuts focused on the same thing with one of their recent campaigns.  it’s not a smart strategy.

josh:

deplorableword:

It’s a small, not a tall.

Brooklyn Fare’s Packaging

I am not a fan of this.

I don’t want to defend the Starbucks naming system, but it does have a rationale, although they are really not owning it. The smallest size is a short, so a tall is taller than a short. That means of the three sizes, grande is the “large.” Ventis are 20oz and thus are called “20.” In addition to making (some) sense, it’s something about Starbucks that has spread through everyday life and gets people talking.

Along those lines, I think it’s a terrible idea for Brooklyn Fare to mention Starbucks in their branding. It’s like how Burger King is all the time mentioning McDonald’s. I don’t want to go all Lakoff and frame-y, but I think you want to set yourself apart by being yourself, not by not-being someone else.

i totally agree.  dunkin donuts focused on the same thing with one of their recent campaigns.  it’s not a smart strategy.

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  1. bob-the-moo reblogged this from deplorableword
  2. darlenesgrumblr reblogged this from conclusiveevidence and added:
    “you want to set yourself apart by being yourself, not by not-being someone else.” Should apply to more things in life...
  3. conclusiveevidence reblogged this from josh and added:
    This is pretty much along the lines of the Horns Down bullshit that I hate so much. Dear Aggies and Sooners and...
  4. pollexistaken reblogged this from josh
  5. joshie1988 reblogged this from josh
  6. meowl reblogged this from josh and added:
    HAHAHAAHAH. nice one la seriously.
  7. montoya reblogged this from deplorableword and added:
    So awesome. I take it the next one is “Large
  8. herroman reblogged this from josh
  9. blakeshall reblogged this from josh
  10. inchange reblogged this from josh and added:
    My favorite part in bold. So true.
  11. mthig reblogged this from deplorableword
  12. khealywu reblogged this from josh and added:
    i totally agree. dunkin donuts focused on the same thing with one of their recent campaigns. it’s not a smart strategy.
  13. bobsaysmeow reblogged this from josh
  14. kilosierra reblogged this from meredithbklyn and added:
    Nothing frustrates me more than a Starbucks manager correcting me. “I’ll take a large green tea please” “Sorry we don’t...
  15. meredithbklyn reblogged this from josh and added:
    good points, but your average American doesnt know enough about about Italian coffee traditions to ever understand the...
  16. josh reblogged this from deplorableword and added:
    fan of this. I don’t want to defend the Starbucks naming system, but it does have a rationale, although they are...
  17. stuffage reblogged this from deplorableword
  18. deplorableword posted this
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